Is E-Mail a Secret Weapon for Social Media?

In my daily reading of some of my favorite social media related blogs, I ran across a post by Fred Wilson, a venture capitalist, about email and social media. It’s not “full of information” but I found his thoughts on the relationship between email and social media success very interesting. I thought it might be an interesting read for you also. Here is an excerpt with a link to the full post on Fred’s blog below.

…I remember four or five years ago, people, myself included, were asking if social media was going to lead to the end of email as we know it. In an ironic twist of fate, it turns out that email is social media’s secret weapon. And more and more social applications are leveraging the power of email to drive repeat usage and retention…

Social Media’s Secret Weapon – Email – blog post by Fred Wilson.

What are your thoughts on the relationship between social media and email? Have you found email campaigns increase the quality of the social media presence for yourself or your clients?

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